Rich push notification is the next step in the evolution of mobile notifications. They allow you to send more detailed and interactive messages to your users, which can result in higher engagement and conversion rates. In this blog post, we will discuss what rich push notifications are, how they work, and how you can start using them on your website or app!
Before we dive into the tips, let’s first understand what rich push notifications are. Rich push notifications are simply push notifications that include media such as images, videos, and GIFs. They can also include text formatting and buttons that allow users to take action directly from the notification.
Ad blockers are now often used by people. There are 615 million devices using them. On the other hand, they have no impact on how push notifications are sent. This offers advertisers still another benefit.
This is essentially a push notification with a rich media attachment. You can now incorporate images, videos, audio, and interactive components in push notifications in addition to the few hundreds of characters that has permission.
Take a glance at your phone, you likely have a rich push notification gazing back at you right now. Rich push notifications are supported by both Android and iOS, and both mobile app marketers and users profit from the push notifications’ embedded images and videos.
The functionality doesn’t end there. You can also include clickable responses that deep link to particular pages as a mobile app marketer. This enables users of your software to quickly accomplish their chosen actions and benefit more from it.
When it comes to notifications, Android and iOS take different approaches. On Android, notifications are generally more detailed and interactive than on iOS. For example, you can often reply to a message directly from a notification on Android, while on iOS you usually have to open the app itself.
Notifications on iOS are also generally less intrusive than on Android. They appear at the top of the screen in a banner style, while on Android they often take up the entire screen and can be quite difficult to dismiss.
Overall, it seems that Android focuses on giving users as much information as possible through notifications, while iOS takes a more minimalist approach. Which one is better is ultimately up to personal preference. Personally, I prefer the way notifications
Media file types that you can send in each platform
– Audio (AIFF, WAV, MP3, M4A)
– Video (MPEG, MPEG2, MP4, AVI)
Now that we know what they are, let’s get into the tips.
Rich push notifications are essentially more detailed and interactive versions of traditional mobile notifications. By including images, videos, and other media in your notifications, you can create a more engaging and informative message that is more likely to capture your user’s attention. In addition, rich push notifications allow you to include buttons or links that can direct users to specific actions, such as downloading a coupon or visiting a landing page.
If you’re looking to take your mobile engagement to the next level, rich push notifications are a great way to do it!
– Identify the types of messages that would benefit from being richer and more interactive. Not every notification needs to be a rich push notification – sometimes, a simple text message is sufficient.
– Make sure your rich push notifications are relevant and targeted to the right audience. bombarding your users with too many notifications, or sending them messages that are not relevant to their interests, will only result in lower engagement rates.
– Use rich push notifications sparingly and judiciously. Overusing rich push notifications can be just as detrimental as not using them at all. Try to strike a balance between providing useful and timely information without being overly intrusive.
– Keep the message short and clear: Just like with any other type of notification, you want to make sure your message is short and clear. Getting too wordy will only confuse users and increase the chances of them ignoring or deleting your notification.
– Use attractive visuals: This is where rich push notifications really shine. By including media, you can make your notification stand out and grab attention. Just make sure that your visuals are relevant to the message and target audience.
– Be strategic with timing: Timing is everything when it comes to notifications. If you send a notification at an inappropriate time, users will likely find it intrusive and delete it without reading. Pay attention to user behavior and send notifications accordingly.
– A/B test your notifications: Always be testing! Try different combinations of messages, visuals, and timings to see what works best for your app and audience. By constantly testing, you’ll be able to fine-tune your notifications for maximum engagement.
– User Segmentation: Segment your users to target only those who are most likely to be able to get rich alerts, such as those who are using the most recent version of your app.
– Utilize alternate text: Benefit from the safeguard provided by alternate text. Give users the choice to choose between two different text options: one that is displayed when the image downloads successfully and one that keeps readability intact when it fails.
Analytics tools can collect a lot of data from rich notifications, including the number of times the notification was shown, how many times it was clicked, and what actions were taken. This information can be used to improve the effectiveness of future notifications. Additionally, analysts can use this data to understand how users interact with notifications and whether they find them useful. By understanding these patterns, analysts can make better decisions about when and how to send notifications. Ultimately, this data can help make your app more engaging and valuable for users.
Within a rich notification, we may track user actions like:
To develop more individualized, targeted communications, each of these responses can be labeled to start conditional follow-on message.
By following these tips, you can start incorporating rich push notifications into your mobile engagement strategy and reap the benefits of increased user engagement!
Know how appICE can help you in implementing result-driven push notification