Customer segmentation is the approach of grouping similar consumers together to examine their […]

Artificial intelligence is changing the way businesses operate. It is already having a […]

Do you feel as though you’re investing in various marketing channels but are […]

Business organizations and enterprises consider marketing analytics tools as one of the most […]

Modern marketing is a data-driven, and analytics-driven approach. Businesses have challenges in understanding […]

Customer data platforms (CDP) and Data management platforms (DMPs) have been competing for […]

 Financial services marketing refers to the deployment of various marketing strategies by marketers […]

One of the few pillars of the marketing campaign is customer data, customer […]

Many businesses have adopted modern agile or lean approaches, implying that they are […]

Every business wants to retain its first-time customers and get more from them. […]