Top Mobile app marketing strategies that every marketer should know

Top Mobile app marketing strategies that every marketer should know

To design your overall strategy, you must first understand the various ways to sell your app. As a result, you will have a better idea of how on developing a great mobile app marketing strategy. Probably, this applies to all mobile app marketers, irrespective of their app’s budget, vertical, or target market. This post will highlight the most crucial app marketing methods and how you can use them to achieve your most marketing goals.


The first step is to find out who your target market is.

You can’t market your goods until you know your target market and what they like. The same rule applies to mobile app marketing methods.

But, how are you going to do it?

Rather than attempting to reach everyone mainly focus on your target audience.

Define your ideal customer group’s demographics, interests, age groups, and lifestyles. These details can help you figure out which marketing plan to promote your mobile app.

Analyze and determine what are doing to acquire more clients at the same time. They are likely to appeal to the same demographic. As a result, you might understand how to attract more customers even before you start advertising your app. Examine their procedure and try to enhance it.

This is where you need the help of an efficient analytics tool because market research will assist you in gaining a better grasp of how to employ app marketing strategies. Whereas marketing analytics tools will provide the required data to take the desired action. To enable a journey of discovery through significant market research, you must be able to answer questions early in the design process:

– Who is your app’s targeted audience?

– Why should people care about your product?

– How are your competitors currently reaching out to the same demographic?

This data should also help you figure out when the best time is to launch your app.

Why do you need a user persona?

User personas are a clever method to create a mobile app marketing strategy for your specific target audiences. Each persona depicts a subset of people that are expected to follow a specific path. As an app marketer, you should fit their requirements and streamline the process. Demographics, mobile preferences, or other unique identifiers related to your app vertical are segmented to create a user profile. Having a thorough grasp of this will be critical to the success of your app, as it will guide you further down the road and ensure that you make research-based decisions.

How to sell an app: Must-have app marketing tactics

Optimization for the App Store

The process of increasing your app’s exposure in the Google Play Store or App Store is known as App Store Optimization (ASO). Even if your marketing sends a high number of possible users to the App Store, your app must be well-presented to finish the installation. ASO can also bring in organic users for free. You can also read here about the Apple app store optimization tips

Similar to SEO, even your Appstore needs optimization, which includes keywords that will help you secure the top rank in the App Store. In addition, screenshots of your mobile app and a video clip of in-app can give better results. You can also use secondary app categories to give users more options for finding your app. You should also localise your app storey entry if at all possible. For a thorough guide to ASO.

User acquisition campaigns

Sponsored customer acquisition is the process of acquiring new users for your app through the use of paid advertisements. You’ll need to set up campaigns and tweak your ad spend over time with this method for the best results. It’s critical to understand the types of customers you want to attract and the in-app behaviours you want them to take.

You’ll need to observe data and discover trends in client behaviour while reviewing the performance of your campaigns and changing your spend for better outcomes in the future. By recording how many people did each activity, your attribution provider will assist you in measuring these results. The best-performing channels will be highlighted in reports. If you have multiple apps, you can cross-promote them to act as publishers and advertisements.

Determine your KPIs

KPIs are used to determine the progress of your app marketing plan. It also helps in evaluating your app’s performance by considering the in-app and campaign activity that is most important to your objectives. Performance measurement with all these KPIs will give you a clear picture of your mobile app succeeding and where it needs to improve.

Some important KPIs to remember are the number of Daily, Weekly, and Monthly Active Users (DAU, WAU, MAU), Cost per Acquisition (CPA), Cost per Install (CPI), Click-Through Rate (CTR), Conversion Rate, Retention Rate and Churn.

Apart from the above, here are important mobile marketing indicators that every marketer needs to understand.

  1. Average Revenue Per User (ARPU): It determines the quantity of revenue generated (on average) by each of your active customers.
  2. Cost Per Install (CPI) and Cost Per Loyal User (CPLU): CPI calculates the cost of acquiring customers who downloaded your programme after seeing an advertisement . The CPLU statistic, on the other hand, considers the cost of gaining a new active user (defined here as anyone who launches your app at least three times). The context of the unique app and its marketing strategy determines the engagement. As a result, engagement is commonly discussed in terms of the desire to use the app longer and more often.
  3. Customer churn: Retention is a metric for determining client churn: How many clients are still actively using your app after a week? Is it really a month? Is it really a year?

Also Read – Everything you need to know about CDP for your business


Retaining customers with exclusive campaigns

The percentage of active customers even after a particular amount of time is known as your retention rate. The avg. retention rates for Day 1 (26%), Day 7 (11%), Day 21 (7%), and Day 30 (6%) are revealed in our analysis, but retention rates vary greatly based on app vertical. The same analysis revealed why retargeting efforts are often launched in the first week after an app is installed.

To increase LTV and ROAS, app marketers should focus on retention. The goal is to figure out where people tend to churn and keep them before they do. You’ll receive greater engagement and income from people who have your mobile app installed if you keep them for longer.

Retention rates might also reveal areas where your app could be better. If you have an incredibly low retention percentage on Day 1, for example, there could be a problem with logging in or other issues with your onboarding process. Learn the critical retention methods to discover more about retention campaigns. This covers the key performance indicators (KPIs) to track and other best practices.


It is evident that mobile is an integral part of mobile marketing campaign strategies. As a result, we must go beyond the idea of having an app just for the sake of having one, and instead focus on gaining a better knowledge of the influence that apps may have on brand visibility, income, and even shop visits.

The best app marketers will be those who are ready to go all in and devote the necessary effort, time, and money to fully comprehending and growing this radically unexplored area.


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