In the past decade, marketing technology (Martech) has seen huge evolution. Marketers expect it to grow further in the mere future. The year 2021 offers marketers a chance to improve their work processes and overcome challenges they faced the previous year. Marketers expect some progress to occur in four areas related to Marketing and analytics.

During pandemic, marketing teams and organization encounter many expenditure limitations and budget constraints. Marketing technology is an exception. A study revealed that marketing technology budget shares increased from 32% to 42% from May to late July 2020.

Let’s have a look at the Top Marketing Trends in this blog post.

Top Marketing Technology and Trends

Read on to understand where businesses show interest in investing and which technologies will dominate in the coming year.

1.Investment in Content Marketing Technology &

Related Platforms

Content Marketing Platform (CMP) is one of the top categories which was dominating the marketing technology progress in 2020. CMP enables marketing teams to manage and streamline all marketing operations. Starting from concept generation and planning to approvals CMP streamlines the process

During pandemic most of the people stay inside and investigate about various opportunities. Thus, organizations explore various applications and strive to improve their target audience experience. The pandemic affects the marketers approach to target users and encourage to use tools.

Efficient tools can help to develop more relevant content, like as webinars, blogs, ebooks, and whitepapers. Valuabe contents can replace live events and provide value to users.

As a result of this increased need,  more than 20% of marketers will likely invest in CMP for their marketing organisation.

2. Accelerating campaign execution

Over 70% of the markers indicated that accelerating their campaign execution is of utmost priority for them. It is because enhancing productivity is a potential method for them to improve their brand performance. In addition to that, many organizations are becoming highly competitive with developing campaign strategies, so it is essential that the marketing team should be agile.

The main factor in running a marketing team (agile) is planning and executing the marketing campaign on time. Instead of spending a lot of time working on the execution, it is crucial to find different ways to automate the campaign execution process. For instance, campaign execution through manual email marketing can be time-consuming, so marketers should find ways to automate the process to quicken the execution.

Remote working can sometimes hinder the marketing campaigns from quick execution. In that case, technology usage can be beneficial in streamlining the process and implementing the marketing workflow for completing the campaign related work quickly. Suitable tools can help in efficient collaboration and execution even while working remotely. Even this is a Top Marketing Trends of 2021.

3. Great acceleration towards marketing technology for an app-focused world

The pandemic have highlighted that app benefits. It helps both consumers, brands and even for the government to streamline the process during a pandemic in 2020 . This transformation has led to potential acceleration towards an app-focused world. , in 2021, organisations will invest more in apps and use them as a key channel of communication with their customers. Companies need to invest in apps to stay ahead of the competitors with mobile technology as their key strategy.

4. Data privacy and Cybersecurity gain urgency

Data exploitation has always been a concern, and it may bubble up in the future due to the digital transformation. Cybersecurity has always been a massive concern for marketers and now becoming more pertinent as consumer data is highly decentralized and more cloud-based apps are evolving. Finding ways to strengthen an organization’s cybersecurity is vital to convincing customers that their sensitive data will not be stolen, shared, lost, or misused.

5. Artificial intelligence keeps growing and embedding

The interest around marketing technology may seem to differ from time to time, with a new category entering and exiting the spotlight. AI also never loses its buzz because the technology is endlessly applicable and powerful.

We already witness that AI is widely leveraged in marketing strategies such as predictive analytics, chatbots, deep learning, etc. The potential of the technology remains great, and it is believed that this will continue to witness it in the mere future. Several types range from AI, which can dynamically adapt to technologies that create novel models to explain specific challenges. Marketers expect to see how formative AI can play a vital role in marketing to drive more engaging and personalized B2B marketing.

Takeaway

For businesses, their top priority is to retain their customers that they have acquired throughout the year, especially retention is critical when we are progressing to the relatively normal scenario. Figuring out approaches to build a more beneficial app can help with their process of customer retention. The covid-19 has proven the need to progress one step further and triggered people to think about what customers really need, especially in times of pandemic. To be a successful brand, it is essential to stand in the customer’s shoes and understand even the small things that you can do to make their lives better and easier.

Tags- Customer Engagement, Email Marketing, Top Marketing Trends.