Third-party applications provide rich media or text messages to mobile devices as push notifications. Google recently featured Push Notification ads as an important marketing communication trend that marketers should no longer ignore. Push notifications, which function on the idea of permission-based marketing, are an excellent alternative in the age of GDPR when customers do not appreciate being bombarded with unwanted messages or emails.

Do you know which Push Notification is the most important?

• In the United States, the typical smartphone receives 46 push notifications every day.
• A smartphone is owned by 81 percent of Americans.
• A smartphone user checks their phone 63 times every day on average.
• 44% of iOS users opt in to push notifications than 91% of Android users.

Third-party applications provide text or rich media messages to mobile devices as push notifications.

Push notification ads – Overview 

Push notifications are clickable pop-up messages that appear on your users’ browsers regardless of the device or browser they’re using. They are used by businesses to send messages, offers, and other information to their clients promptly. Subscribers can be anywhere on the web and still receive these messages as long as they’re connected to the internet or have their browsers open. Learn the best practices to create engaging notifications.

Push notification ads click-through rates 

According to a study, push notification campaigns in 35+ countries can have click-through rates of up to 45 percent. Compared to other channels such as SMSs, emails, and push notifications have a 7x higher click-through rate and a 50% higher opening rate.

Push notifications are superior to other channels since they appear on the user’s screen, unlike emails unread for long periods. The concise message makes it a more strong communication medium, and the fact that users opt-in to get notifications makes it a more reliable channel than the others.

The importance of the opt-in message

The opt-in message is the very first message you send to potential subscribers. It decides whether a visitor becomes a subscriber. As a result, it’s critical to emphasize the value of your push notifications.

When you enable push notifications on your site, your visitors’ browsers will display a little opt-in box. This option seeks permission to send notification when you add new content to your website. They become subscribers to your subscriber base as soon as they provide their permission, and you can start sending them notifications to connect and target them to come back to your site for more offers and actions.

1. To give your communication more context, customize the opt-in message.
2. The time of opt-in message should match according to your business and your target demographic.

   3. Choose whether you want the permission notice to appear when visitors first arrive on your site or after they’ve spent a specified amount of time on it.

   4. Make it clear that opting out is also simple. This will aid in the development of brand trust.

Trends in Push notification ads

Rich push notifications

Rich push notifications differ from normal push notifications in that they allow you to include up to three clickable links – the notice itself and two CTAs – on your notification. Multiple CTAs might assist you in directing your subscribers to more than one landing page if you have more than one. It also aids in determining what type of CTA copy people find most appealing and click on.

Abandoned cart push notifications

A consumer may add an item to their cart and then abandon it for various reasons, including long delivery periods, unanticipated shipping fees, or payment difficulties. Cart abandonment notifications can be used to retarget lost clients who did not complete their transactions.

Triggered push notifications

Using triggered push notification campaigns, you can improve your buyer’s journey. Push notifications can be used as a proactive medium to monitor your buyer’s journey with triggered campaigns. It allows you to send a series of automated communications to subscribers based on real-time data and established rules acquired after they enter the campaign funnel.

Reminder notifications

Is a user profile on your job search portal missing information? Did a customer add items to their shopping cart and then leave without making a purchase? Send them a reminder so that neither you nor they miss out on great possibilities.

Interest-Based Geo-location Notifications

These types of alerts are helpful for a variety of things, including date match alerts, neighboring stores, and more. If you want to provide your consumers fine dining restaurant bargains in their current location, for example, send them updates based on their preferences in the area.

Send time-bound push alerts to users to generate a sense of urgency. You can notify them about a limited-time deal, an upcoming expiration date, limited-time flash discounts, and so on. Your users will be eager to take advantage of the opportunity and take advantage of the offer.

Different objectives of Push Notification ads

Push notifications can be used for a variety of things, including:

Getting to know your customers: Every day, the average mobile user utilizes at least nine apps. Most applications aren’t as often used as a cab-hailing or OTT app, for example. You must keep your consumer engaged to prevent them from forgetting about your app or uninstalling it. Notifications are useful in this situation. Targeted offers, You can attract your customers’ attention and keep them engaged on your platform by sending them reminders and other relevant updates.

Bridging the gap: Push notification ads can help you serve as a bridge between offline and online and channels and give your customers a smooth omnichannel experience. As per Google’s statistical report, over 82 percent of smartphone users make in-store purchases with their devices. You can use this chance to promote in-store sales by sending personalized push alerts.

Keeping customers: Keeping customers is more complex than obtaining them. Push notifications, on the other hand, can help to solve this issue. It also aids in the retention of new clients. According to reports, delivering an onboarding notification to a newly acquired user during the first week can enhance app retention by 71 percent.

Provide real-time updates: You can offer real-time information to your users via alerts, whether it’s to tell them about weather conditions or to allow them to track a parcel.

Takeaway

Push notification ads provide messages directly to your visitors’ browsers, expanding your online reach without the need for lead forms and allowing you to interact with your subscribers with a single click opt-in. We hope the statistics above and this guide will assist you in developing an effective push notification strategy, crafting appropriate messages, and selecting the correct type of push notification solution for your company.