Apple WWDC 2023 updates – What it means for Mobile Marketers?

Apple WWDC 2023 updates – What it means for Mobile Marketers?

Are you a mobile marketer wondering what the Apple WWDC 2023 update means for your work? Look no further! In this blog post, we will cover all the latest news from WWDC to understand what it means to marketers—looking at both advantages and disadvantages. We’ll discuss all of the new features, as well as any limitations introduced . Then we will consider how best to leverage these changes in order to create more successful campaigns. Whether you are already running campaigns or just getting started in mobile marketing, this overview is sure to give you insights on how future projects should be adjusted accordingly. Read on for all the details!

Overview of the key Apple WWDC 2023 announcements

Apple WWDC 2023 brought a plethora of exciting announcements that left tech enthusiasts buzzing with delight. From mind-boggling innovations in iOS 17 to next-level advancements in watchOS 9, Apple took the world by storm with their game-changing products. One major highlight was the unveiling of the latest version . With new features that will transform user experiences such as Focus mode, Live Text and Universal Control, it’s no wonder the audience was left in awe. As always, the company delivered what they do best – pushing the boundaries of innovation and leaving the world eager to see what they’ll unveil next.

What these updates mean for mobile marketers


With the rapid evolution of technology, mobile marketing is more important than ever before. Businesses are constantly striving to stay ahead of the curve and keep up with the latest updates and developments in the mobile world. Whether it’s new features on social media platforms or changes to existing algorithm, mobile marketers need to stay on their toes to ensure their strategies remain effective. These updates can mean the difference between reaching thousands of potential customers or missing out on valuable opportunities. Mobile marketers need to be aware of the latest trends and changes in the industry to stay relevant and drive success.

When it comes to discussing a variety of topics, it’s always good to focus on the key highlights. From the latest news and trends in technology, to highlights in sports and entertainment, there’s always something exciting happening that deserves our attention. Whether it’s a monumental achievement, a major breakthrough, or just something that brings a smile to our faces, these highlights help us to stay engaged and up to date with what’s happening in the world around us.

In today’s digital age, web apps have become a game-changer for marketers. With the ability to offer a more seamless and immersive user experience, web apps have become an essential tool for increasing brand visibility. By allowing users to access websites directly from their desktop, web apps simplify navigation and provide a more convenient way for users to interact with brands. Furthermore, once a web app is added to a device, the brand’s logo is front and centre, providing a constant reminder of the brand. For marketers, the ability to track users who have created web apps for their favourite websites is crucial, as it enables them to enhance the user experience. Additionally, with the support for push notifications on Safari for iOS and iPadOS, marketers can take advantage of the power of personalized messages to engage with users directly. The beauty of web apps is that they provide marketers with all the benefits of a mobile app without the need to develop one, making it simpler and more cost-effective to reach their target audience.

Key Highlights

1. Brief on new media formats – WebP, JPEG – XL , AVIF

In the world of web design, image formats play a crucial role in ensuring that websites load quickly, perform well, and offer the best user experience possible.


One of the most advanced and highly sought-after image formats is WebP. Thanks to its advanced compression algorithms, this format is able to achieve smaller file sizes while maintaining excellent image quality. As a result, WebP websites can be loaded faster and perform better than those that rely on older image formats. However, it’s not the only option out there.


JPEG-XL is a newcomer that offers high compression rates and image quality, making it ideal for images served over slow connections.


Meanwhile, AVIF is a popular choice that uses AV1 video codec to deliver high compression rates and faster speeds than JPEGs. The choice of image format can make or break a website, and it’s important to make informed decisions based on the needs of your audience.


If you’re an iPhone or iPad user, you might have come across the HEIC format for your images. HEIC, or High-Efficiency Image Format, is an alternative to JPEG that uses the HEVC video codec compression algorithm to achieve smaller file sizes without compromising on image quality. While it may not be widely supported across other platforms yet, HEIC is the default format used for image captures on iPhones and iPads. So, if you’re looking to save space on your device without sacrificing your photos’ quality, it’s worth exploring the HEIC format.

Have you ever gazed upon a breathtaking sunset and tried to capture its vibrant hues, only to be disappointed with a dull rendition on your screen? The new formats of digital imagery aim to solve this problem by supporting not only a wider colour gamut but also HDR imagery. With the ability to capture and display pictures with billions of colours, the possibilities for stunning and accurate representations of real-life scenarios are endless. So, go ahead and press that shutter button with confidence, knowing that the results will be true to the rich colours of the world around you.

2. Increase engagement

Widgets are a game-changer when it comes to bringing the most important information from your app to the home screen, and Apple is taking things to a whole new level with its latest update. One of the most exciting features of iPadOS 17 is the addition of interactive widgets to the home screen, while macOS Sonoma users can now enjoy the convenience of widgets on their desktop, too. If you’re a watch person, you’ll be pleased to know that the new watchOS 10 has taken widgets to the next level with the Smart Stack feature, which keeps the most relevant widgets front and centre. But what really sets these widgets apart is their interactivity – users can now check off reminders without even having to enter the app. Plus, with widget continuity between your iPhone and Mac, it’s now easier than ever to be productive, whether you’re at home or on-the-go.

3. Better discoverability with Tip Kit

As a marketer, it can be frustrating when customers overlook key features of your product. Even the most amazing features can go unnoticed if they aren’t highlighted in the right way. Luckily, Apple’s TipKit framework has arrived to help solve this exact problem. This innovative app walkthrough system delivers personalized, intelligent tips to customers about the most important features of your product at the exact moment they need them. With TipKit, you can be sure that customers are getting the most out of your product every step of the way. Say goodbye to missed opportunities and hello to satisfied, informed customers.

4. Personalization made possible via webapp

If you’re a fan of Apple’s Safari browser, there’s some exciting news for you. The latest update to Safari has introduced a game-changing feature – the ability to convert any website into a Web App with just a few clicks. This means that your website can now offer customers a fully immersive desktop app experience without any additional development work. The best part? This feature is incredibly easy to use. Customers can simply choose to convert any website into a Web App, instantly upgrading their browsing experience. It’s the perfect way to streamline your online presence and offer customers a seamless browsing experience. So, why not give it a try? Your customers will thank you for it!

5. SKAdNetwork for improved performance analysis

As a marketer, understanding what’s working and what’s not when it comes to creating a good customer experience is crucial in today’s world. With so much competition out there, it’s important to know what is driving people to your apps and what isn’t. That’s where SKAdNetwork comes in. This year’s update has made it easier than ever to track the performance of your campaigns and measure the impact of your ads. By analysing how different campaigns drive app downloads, how your ads influence re-engagement and reactivation, and how many conversions you receive, you can fine-tune your approach to ensure that your ads are delivering the results you need. With this valuable resource by your side, you can take your marketing efforts to the next level and enhance the overall customer experience.

6. App access auditing

In a world where technology is rapidly advancing, it’s easy to overlook that not everyone can interact with devices in the same way. Apple estimates that over 1.3 billion individuals around the world experience disabilities that can affect their interactions with technology. As app marketers, we have a responsibility to ensure that our brand’s customer experiences are accessible to everyone. To help with this task, Apple has developed the Accessibility Inspector tool, which can identify and diagnose accessibility issues within your app. Using the tool, you can audit every view of your app to ensure that all users can navigate it with ease. By automating the accessibility audits, you can guarantee that your app is designed with all audiences in mind, and that each user experiences a seamless, inclusive experience.

7. App Shortcuts for enhanced attention

 With the introduction of App Shortcuts, users can now automate routine tasks with ease. From setting reminders to adding items to their grocery list, Shortcuts offer the convenience of hands-free functionality. Whether triggered by Siri voice search, the Spotlight feature, or the Shortcuts app, the possibilities are endless. Not only do Shortcuts increase the visibility of your app throughout the system, they also encourage customer loyalty by simplifying their experience. By lowering the friction of opening and closing apps for repeated tasks, Shortcuts launch more functionality for apps that run in the background. App development teams can also make suggestions to customers for quick shortcut ideas, further enhancing their user experience. With App Shortcuts, users can streamline their daily tasks and enjoy a more efficient, hands-free experience.

8. Speech synthesizers

With technology advancing every day, it’s important to make sure that your app is accessible to all kinds of users. One such group is people who are unable to speak or have visual or speech impairments. Luckily, Apple’s Speech Synthesizers provide a solution for this. And now, with the addition of Personal Voice, users can record and synthesize their own voice for use within your app. This feature is available on both iOS and macOS after the latest updates. It’s great to see that Apple is taking measures towards inclusivity, and as developers, it’s our responsibility to use this feature ethically. The personal voice option should be reserved for augmentative or alternative communication apps. Let’s work towards making technology accessible for everyone.


Importance of privacy control for customer satisfaction

  1. Photos picker

Are you tired of granting apps permission to access your entire photo gallery, leaving you feeling vulnerable and exposed? Well, the good news is that you now have the power to choose which photos you share with your apps. With the newly added access Pickers, you’re presented with two options – “Limit access” and “Allow full access.” These access options are sent to you periodically, so you can feel comfortable knowing that you’re in control of what information you share. So go ahead and snap away, without worrying about accidentally sharing all of your photos.


  1. Calendar access

Your calendar is more than just a tool to keep track of your daily schedule. It can contain a wealth of sensitive information, from your doctor’s appointments to your travel plans and ticket confirmations. That’s why the latest update to your calendar app is so important. With this feature, you can restrict access to your calendar, ensuring that only those you trust can see your appointments and events. And for those occasions where you do need to share your calendar, you can now choose to grant “Add-only” access, so that apps can create new events without seeing any of your other calendar items. With this enhanced control over your calendar, you can enjoy the convenience of a digital scheduling tool while keeping your private life truly private.


  1. Sensitive content warning

As a provider of a photo-sharing app, it’s important to ensure that your customers feel safe and secure when using your platform. That’s why we’re excited to introduce a new feature that aims to do just that. With our Sensitive Content Warning, your app will now be able to flag up any photos that potentially contain nudity, keeping your customers informed and allowing them to make informed decisions about what they view. This warning will be triggered for any photos that are shared via Airdrop, contact posters on iPhone, the Photos app, or Facetime, making it easy to deploy across your entire platform. So, if your app’s audience consists of minors or vulnerable individuals, be sure to take advantage of this feature and give your customers the protection they deserve.



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