A well-targeted in-app message is a notification that your customers will receive when using your desktop or mobile application. In-app messaging enables businesses to communicate with their customers quickly and relevantly. It facilitate onboarding, provide product updates, and advertise special offers. In-app messages are used for various purposes, including feature announcements, onboarding messages, warning messages and discount announcements.

How can in-app messaging benefit you?

In-app messaging is a type of marketing that enables organizations to create a more personalized consumer experience while increasing engagement and retention. Businesses can utilize in-app messaging to guide consumers through their onboarding procedures and inform them about new features or updates.

You may deliver time-sensitive, contextual, and targeted messages to users using in-app messages These characteristics of in-app messaging make it one of the go-to techniques for firms looking to improve their onboarding process, customer experience, and thus retention. The benefits of these factors lead marketers to believe that applications are the most potent medium for communicating with and engaging people.

How push notifications differ from in-app messages?

Push notifications occur when the consumer is not actively using the app. Whereas in-app messages are displayed within the application (thus the name) and are visible only while the application is open.

Also Read – Rich push notification everything you need to know

Whom and why do you send them?

In-app messages are provided to users who are already engaged with the application, whereas push notifications are used to entice users. These notifications should be utilized sparingly to enhance this audience’s experience without interfering with the user-app interface’s flow.

The Advantages of In-App Messaging Over Other Communication Channels

Boosts Engagement

In-app messaging can help enhance engagement.

For instance, Uber employs in-app messaging to enable customers/riders to communicate directly with their driver after booking a service, and vice versa. It protects both parties’ privacy and minimizes the possibility of confusion.

The feature for customers includes a chat window that displays all pertinent information such as their name, car type, and license plate. Supported by message-read receipt for consumers and read-aloud ability for drivers, among other intelligent features that aid in distraction reduction. Businesses invest significant money in developing branded apps, and lowering the uninstallation rate not only justify this investment, but also helps the brand maintain a prominent position in the user’s mind. By delivering notifications and promotions on a regular basis, you can keep your material current and inform your user base. Given that the average person looks at their phone 52 times per day, providing a reason for one of those glances to be a launching of your application will assist enhance engagement.

Omni-digital customer interaction solutions, such as appICE, provide seamless integration of these channels and any others that your agents may handle. As a result, you can incorporate it into your growing variety of channels without starting from scratch to handle them all.

Additional factors to consider include the following:

–       It may contribute to the success of an Omnichannel customer experience strategy.

–       Through in-app messaging, you may communicate with clients who are already your users.

–       According to statistics, introducing the function results in a greater than 30% boost in app launches and engagement.

No reliance on any other channels/platforms

In contrast to external messaging programs like Facebook Messenger and WhatsApp. You own the data associated with your app and its messaging. You are not reliant on the user setting up an account and then contacting you via a social media site. It consolidates so the messages are only seen when an app is used.

The system is compatible with iOS and Android devices and requires no further installation for clients who currently use your application. It is available in a variety of forms and sizes, enabling it to accommodate both short, text-based communications and lengthier, content-rich outreach. While it appears to be comparable to push notifications, this message channel perceive as the polar opposite due to its exclusivity. In-app notifications can include graphics, GIFs, and more descriptive text, which can assist users in navigating difficult issues.

Ensures a consistent user experience

In-app allows you to gain an advantage by allowing customers to submit an enquiry directly within your application. There is no redirect to a new channel to speak with an agent, ensuring a consistent experience. Clients’ data is accessible to agents via their accounts; customers do not have to repeat information, and the agent does not have to transfer between apps or browsers.

The most effective in-app messages are those that are well-target and sent on-time. This enables information to be sent based on the user’s context and expectations, resulting in a more fluid transition from beginning to conversion. It can alleviate consumer annoyances and leverage the potential of contextual, personalized messages at critical points in the customer experience.

Increase Your Subscription Base

Allow consumers to opt-in to In-App messaging to alleviate irritation. Once users opt in, you may communicate with them and increase your user base by connecting with them when the app is open

For instance, new users onboard via In-App alerts and prompted to activate push.

Adapt to Each Segment

The simplest method to lose users is to send a notification that has no or little relevance to everyone. Customers may feel the irritation and uninstall your app if in-app communication due to extensive usage. Utilization of appICE tools By utilizing sophisticated segmentation capabilities. You can ensure that consumers receive only the most pertinent in-app notifications.

For instance, conduct A/B testing on in-app marketing messages, including cross-sells or up-sells.

Takeaway

Having spent some time in the marketing automation tools development, we understand how inconvenient it is to re-release your software. It would be cumbersome to go through the process of updating and releasing each in-app message. Using appICE tools, you can include in-app features without re-releasing the entire application.