What Mobile App KPIs to Measure and How to Improve Your App’s Performance

What Mobile App KPIs to Measure and How to Improve Your App’s Performance

There is no doubt that mobile apps have become an integral part of our lives. According to a study by Nielsen, American adults now spend more than half of their digital media time on mobile apps. Hence, businesses need to measure their app’s key performance indicators (KPIs) to ensure that it meets users’ needs and provides them with the best possible experience.

Mobile app owners need to constantly measure their app’s key performance indicators (KPIs), so they can improve its performance. Without measuring these KPIs, you won’t be able to tell if your app is successful. This blog post will discuss the most important KPIs to measure for your mobile app and how you can improve your app’s performance using these metrics.

Mobile app KPIs – Overview

There is no one-size-fits-all answer to what constitutes an excellent mobile app KPI. The key performance indicators (KPIs) most important for your app will depend on your specific business goals and objectives. However, some general best practices can help you identify which KPIs are most likely to be relevant and impactful for your app.

When setting KPIs for your mobile app, it is essential to ensure they are specific, measurable, achievable, relevant, and time-bound (SMART). It will help ensure that your KPIs are targeted and actionable and that you can track progress toward them over time.

Taking the time to define and track the correct KPIs for your mobile app can be valuable, as it can help you identify areas of opportunity and optimize your app accordingly. However, it is essential to remember that no matter which KPIs you choose to focus on, they should always be aligned with your overall business goals.

How it impacts the app’s performance?

There are a lot of factors that affect the performance of mobile apps. One of those factors is the KPI or Key Performance Indicator. The KPI is a number that represents how well an app is performing in terms of a specific metric. For example, if we’re looking at the number of downloads for an app, then the KPI would be the percentage of people who download the app. If we’re looking at the number of active users for an app, then the KPI would be the percentage of people who use the app daily. There are a lot of different KPIs that can be used to measure the performance of mobile apps. However, not all KPIs are created equal. Some KPIs are more important than others.

Important KPIs to measure

There are several different KPIs that you can measure for your mobile app. The most important ones are:

  1. Active users: This KPI measures the number of unique users who have used your app in a given period. It’s a good indicator of how popular your app is and how engaged your users are.
  2. Retention rate: This KPI measures the percentage of users who return to your app after their first visit. It’s a good indicator of how well your app meets users’ needs and whether they find it useful.

Your retention rate reveals how many users repeatedly return to your mobile app. Essentially, the higher your retention rate, the more valuable each user is to you. Whatever the goals, measuring retention overall can still offer valuable insight into your company’s sustainability. Various milestones will have multiple interpretations and effects depending on your industry.

Use this calculation to get your retention rate:

Retention Rate = (Users who log in at least once each day) / (overall installations within a specific time frame).

  1. Session length: This KPI measures the average length of time that users spend using your app in a single session. It’s a good indicator of your users’ engagement and how much time they are willing to pay using your app.
  2. Screen views per session: This KPI measures the average number of screens users view during a single session. It’s a good indicator of how easy it is to navigate your app and how engaging your content is.
  3. Conversions: This KPI measures the percentage of users who take the desired action, such as making a purchase or signing up for a newsletter. It’s a good indicator of your app’s effectiveness in achieving your business goals.
  4. Churn Rate:

Churn refers to users who cease using your mobile app. Some users choose to uninstall the program, while others prefer to log out. In any case, this rate is a crucial predictor of app success—and any adjustments you might need to make.

The profitability of your business is directly correlated with your company’s churn rate. Your acquisition costs increase as your churn rate rises. In-app event tracking may give you important information about your user roadmap by pinpointing the precise moment that churn begins to occur.


Churn Rate = (Users at the beginning – users at the end)/users at starting of the period

Mobile App Performance and UX Metrics

There are a variety of factors that can impact the performance and user experience (UX) of a mobile app. To ensure that your app is performing optimally, it’s essential to track a variety of metrics.

Some of the key performance and UX metrics you should keep an eye on include the following:

– Load time: How long does your app load take? A slow load time can frustrate users and lead to them abandoning your app.

– App responsiveness: Once your app is loaded, how responsive is it? If users have to wait too long for features to load, they’ll likely become frustrated and again, may abandon your app.

– Battery usage: Mobile apps that drain a lot of battery power are likely to frustrate users. You want to ensure that your app uses only battery power necessary.

– Crashes and errors: You want to avoid crashes and errors in your app. But even if they do occur, it’s important to track how often they happen and what causes them. It will help you determine where the problem lies and how to fix it.

By tracking these and other performance and UX metrics, you can ensure that your mobile app performs optimally and provides a good user experience.

To learn how appICE can help in tracking these KPIs book a free trail now!


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