To take your business to the next level, you need to start using marketing automation. Marketing automation is a process that uses technology to automate specific marketing tasks. It can include email marketing, social media campaigns, and targeted ads. You can save time and money by automating these tasks while still achieving great results.

Marketing automation tools allow you to automate many tasks necessary for a successful B2C marketing campaign. In this guide, we will discuss what marketing automation is, the benefits of using it, and how to get started. We’ll also provide tips for optimizing your campaigns and improving conversion rates. Hence, whether you’re just starting with marketing automation or looking for ways to improve your existing campaigns, this guide has something for you!

What is marketing automation?

Marketing automation is the process of using technology to automate specific marketing tasks. It can include email marketing, social media campaigns, and targeted ads. You can save time and money by automating these tasks while still achieving great results.

How businesses can use marketing automation?

1. Automatically sending a follow-up email after someone makes a purchase
2. Offering a discount to customers who abandon their shopping carts
3. Sending personalized recommendations to customers based on their past behavior
4. Automatically sending birthday or holiday greetings
5. Re-engaging customers who haven’t interacted recently

Why should you use marketing automation?

There are many reasons why you should use marketing automation. First, it can save you a lot of time. If you’re manually doing each task, it can take hours or even days to complete everything. You can set up a campaign with marketing automation and let it run independently. It frees up your time to focus on other areas of your business. Second, marketing automation can help you save money. It can add up quickly if you pay someone to do each task manually. With marketing automation, you only have to pay for the software once.

Third, marketing automation can help you reach a larger audience. You can reach more people with less effort by automating your marketing tasks. Fourth, marketing automation can help you track your results. With most software, you can see how many people opened your email, clicked on your links, and signed up for your offer. This information is valuable as it allows you to adjust your campaigns based on what’s working. Finally, marketing automation can help you scale your business. As your business grows, it becomes more challenging to manage everything manually. You can easily add contacts, create campaigns, and track your results with marketing automation. It lets you focus on growing your business without worrying about the details.

What are the different types of marketing automation software?

There are many different types of marketing automation software available. Some software is designed for specific tasks, while others are more general. Here are some of the most popular types of marketing automation software:

Email marketing software: Email marketing software is designed to help you automate your email marketing tasks. It can include creating email lists, sending emails, and tracking results.

Social media management software: Social media management software is designed to help you automate your social media tasks. It can include creating and scheduling posts, monitoring results, and analyzing data.

Lead management software: Lead management software is designed to help you automate your lead generation and follow-up tasks. It includes creating landing pages, sending emails, and tracking results.

Customer relationship management (CRM) software: CRM software is designed to help you manage your customer relationships. It involves activities like tracking customer data, managing customer communication, and automated marketing tasks.

Real-time examples of Marketing Automation

Welcome Campaign

The most obvious application of Marketing Automation is the onboarding welcome campaign. For most brands, establishing a relationship right away is vitally crucial. You also don’t have time to send an email to every new signup, especially if you have many users.

It is where automation excels, allowing you to send new sign-up emails immediately following registration.

Onboarding Campaign 

Most apps lose 77% of their DAU (daily active users) in the first three days following installation. Users frequently leave early because they need more comprehension of using a new product. It is why a solid onboarding process is critical for businesses.

An onboarding campaign can assist in gradually introducing the user to the product and easing the shift from casual onlookers to invested active users.

Customer retention 

How do you get more from an existing customer? According to a recent Adobe study, existing clients provide 40% of income for an ECommerce store. Acquiring a new customer is five times more expensive than converting an existing one. However, boosting your e-commerce customer retention rate by 5% can improve your profitability from 25% to 95%!

Because your existing consumers are familiar with your brand and product, they should be easier to convert than new customers.

You can develop customised ads with an incentive that will drive up the perceived value of the offer based on certain triggers generated from user behavior.

Re-engagement/Reactivation campaign

Every entrepreneur faces the difficulty of creating a product that is extremely sticky and keeps users coming back for more. Every major app on our phones today struggles with diminishing user count and average time spent at some point in their lives.

If you need help retaining people and keeping them engaged with your product, you can utilize Marketing Automation to entice them to return to your app/website. You may also use this retention rate calculator to determine whether your retention rates need to be improved.

Multi-channel campaign

The majority of online users exhibit multi-screen behavior through phases of consecutive usage. They may begin their internet search on a laptop, then go on to more in-depth content on a tablet, and then decide to complete a transaction on their mobile phone.

Brands are increasingly leveraging various channels of communication to maintain top-of-mind awareness, which marketing automation makes simple.

Cross-selling campaign 

Cross-selling is the practice of selling related and complementary things alongside a product. Amazon, the e-commerce behemoth, has had tremendous success with this strategy, with cross-selling accounting for about 35% of their sales.

You can send personalized messages to your consumers after each transaction to encourage them to make another buy. This is simple to accomplish using a Marketing Automation Platform and customer purchase history data.

The Bottom Line

Marketing automation is a great way to save time and money while still achieving great results. There are many different types of marketing automation software available, so be sure to choose one that’s right for. 

Learn how appICE can help you in automating your marketing operations! Book free demo now!