If you work in digital marketing or customer relationship management, you have probably heard of “push notifications.” Push messages have grown increasingly ubiquitous on our mobile and desktop devices in recent years. They keep us updated on breaking news and notify us when our favourite brands have a flash sale or other relevant updates. Push notifications approaches have improved in terms of intelligence and effectiveness. They assist you in personalising your communications through improved segmentation. Lower customer acquisition costs through better omnichannel lifecycle campaigns, and reconnect with customers through dynamic push notifications.

Push notification delivery has improved by up to 15% for several prominent brands. Some famous brands that witness the potential benefits of push notifications are Bigbasket and OYO Rooms.

Bigbasket has seen significant improvements thanks to targeted push notifications. The following statistics shows its effectiveness: 

• The push notification delivery rate has increased by 10%.
• Push amplification is directly responsible for a 16% boost in in-app purchases.
• Push notification delivery to choose OEMs has risen by 3.5 times.

3 Push Notifications Approaches To Increase Online Conversions 

One of the most successful means of bringing users back to the site after leaving is through push notifications. It can be used to spread the news among your subscribers and drive them to your website, whether you have a wonderful offer or are holding a sale for the next few hours. After you have sent notifications to all of your subscribers, expect a spike in site traffic.

Here’s how you can use push notifications and increase sales conversion

1. Send broadcast messages to subscribers

Many businesses are sending web pushes in the same way they deliver email newsletters. Every day, send out some push notifications to your subscribers. A certain percentage of individuals will always click. The question is how well it works in comparison to other options. It works in the same way that emailing everyone on your newsletter’s distribution list does. There will always be a percentage of those that reply. However, online push notifications scratch the surface of what’s possible. People can generally witness over 15-30% click-through rates on the regular broadcast we push messages in media and publishing.  

2. Use targeted broadcasts to segmented visitors.

Targeted broadcasts help you communicate more thoughtfully. The idea is to reach out to more segments of your audience with relevant communications. For instance, political updates are sent to individuals who read social news items rather than lifestyle stories. Similarly, flash sale updates are sent to users who do online shopping frequently. You give more value to the user via push messages as you become more relevant with trending push notifications approaches, which pays off.

3. Send auto-triggered notifications

This is where we see the push industry’s leaders experimenting and generating the best response rates while also giving the most value. Web push messages that are auto-triggered depending on a visitor’s behaviour are more relevant and, as a result, have a greater click-through rate. If a user abandons the process halfway through, any website that has built a sequence of steps for them to walk through has the potential to re-engage them in a personalised fashion. Media and publishing firms with premium subscription services and e-commerce companies with a consistent purchasing process can benefit significantly from knowing who the individual is, where they left off in the buying process, and how to jump back in and complete the transaction swiftly.

Push notifications approaches & use cases across industries

These examples from various industries will provide you with insights into reaching out to your consumers using notifications.

1. E-commerce: The recent digital era and interesting apps, boosts the app installation count.  You may utilise push notifications to generate sales for your e-commerce business, whether it’s to tell customers of new arrivals and deals or to remind them about an abandoned cart.
2. Entertainment: Personalised push alerts can significantly increase subscriptions to entertainment apps. You may enhance engagement and upsell the customer to a premium plan by delivering intelligent recommendations based on past history or previous purchase or by contacting each user directly.
3. Fintech: Push notifications may be a wonderful way to engage with new and existing customers on a personal level, from delivering transactional updates on payments received or finished to sending exclusive promotions to members or using it as an instructional tool to solve consumer issues. Push notifications can be a great help in engaging with new and existing customers on a personal level, from sending transaction – oriented notifications on payments or sending exclusive deals to customers with premium membership or using it as an medium to address customer problems.
4. Travel: Companies can utilise notifications to alert users about changes in the weather in the location they are visiting or reminding them of upcoming travel plans. You can also add a touch of customisation by suggesting things they should visit when travelling to a location or by recommending hotels with amazing rates to cross-sell and upsell products to the customer.

Use of Push Notifications Best Practices

Emojis

Marketers use emojis in email subject lines, notifications, social media marketing, and even customer care interactions. Although emojis aren’t suitable for everyone or every brand, marketers are utilising them because they work:

• According to Hubspot, emoticons in tweets get 25.4% higher interaction, and emojis in Facebook posts get 33%more shares and 57% more likes.
• Emojis in the subject lines can increase the email open rates by 56%.
• According to one study, emoji notifications resulted in an 85% rise in open rates and a 9% increase in conversions. This chapter covers how to utilise emojis in alerts and the dos and don’ts of using emojis to increase engagement.

Use Concise Content:

You only have a certain number of characters to persuade your user to act. Make sure your material is succinct but powerful and that it explains exactly what you want the user to accomplish.

Use the Correct Context: 

Just as important as the content in the context. The click-through rate on push notifications can be improved by using the right context in the message. Sending a push notification without the proper context is akin to sending Valentine’s Day greetings on New Year’s Eve. So, before creating your push notifications, think about the demographics, the area, and the scenario.

Timing: 

You don’t want push notifications to wake up your user in the middle of the night or early in the morning. Determine what time is most convenient for your user and adjust the notification’s scheduling accordingly. While your consumer may have given you permission to connect with them, you must use this chance wisely. A customer who receives too many notifications may become irritated and remove your app. Only send notifications when absolutely essential.

Take away

Push notifications are highly diverse and influential engagement channels with a wide range of applications in every industry. They can engage two new audiences for your brand when combined into a larger multi channel engagement plan. Brands interested in launching on one or both channels should contact an established service provider to schedule a demo of their solution. At appICE, we help businesses to send customised, relevant, and timely messages via email, online browser, mobile app, SMS, and social media through optimum push notification service