Did you know that micro segmentation can play a huge role in boosting […]

Micro-segmentation is the process of dividing a customer base into smaller, more targeted […]

Engagement is key when it comes to websites. If people aren’t engaged with […]

As a marketer, it’s important to know about customer touchpoint and how to […]

An alpha and beta testing is a preliminary test of a new piece […]

Customers are more demanding than ever before. They want to be able to […]

It’s no secret that in order to be successful in business today, you […]

The customer experience involves all the customer’s interactions with a brand, including surfing […]

The modern customer wields more power than ever before, and marketers must engage […]

Personalizing the customer experience (UX) is an excellent approach to keep customers engaged […]