Using Behavioral Analytics for Business Growth
There are numerous kinds of analytics solutions available to help you measure your […]
Conversion Analysis: To look beyond the conversion rate
In the world of marketing, a conversion occurs when a customer does something […]
Product Analytics Vs Marketing Analytics: What should you use?
Every brand works towards the goal of customer retention, especially retaining first-time users […]
All about Customer Cohort Analysis vs User Cohort Analysis
Customer Cohort Analysis is a subset of behavioural analytics that take a range […]
How Cohort Analysis can help in Customer Retention
For any app or business owner, product success is not only about getting […]
Correlation vs Causation: How to measure them for your product?
Analytics and data play a crucial role in making business decisions for mobile […]
RFM analysis for Customer Segmentation
Marketers, who wanted to succeed in the competitive world, should have a complete […]