With the progress of digitalization, handling consumer data becomes challenging as it produces […]

In the era of data analytics, it seems like everything is data-driven. Data […]

Artificial Intelligence is one of the emerging and diverse technology trends that offers […]

The most challenging part of marketing is to get your brand in the […]

In- app Messages are the marketing contents that are directly delivered to the […]

In the world of marketing, a conversion occurs when a customer does something […]

Call-to-action (CTA) buttons are used in the websites and on the landing pages […]

Social media marketing has several reasons for being highly effective in being able […]

When it comes to user engagement, gamification is an effective tool to acquire […]

There are several discussions on the importance of customer engagement in the banking […]